Awaken
the ManGod Created You To Be
You were made to walk in power, purpose, and freedom.
What Is Incredible Man?
Incredible Man isn’t a brand—it’s a rescue mission. In a world confused about manhood, we’re calling men back to God’s original design.
This movement is for men who want to rise above cultural confusion, relational compromise, and spiritual passivity. It’s for those ready to live as protectors, providers, fathers, brothers, and leaders—not in their own strength, but by the Spirit of God.
We’re here to encourage you to become everything Jesus died for you to be—and to do everything He died for you to do. You are not alone.
Masculinity is not toxic. Passivity is. We reject the war on men and invite you to discover a life of conviction, courage, and clarity in Christ.
I exist to stir the hearts of men toward a holy collision with God-to awaken them to their divine calling and purpose.
I wasn't always the man I am today. Like many of you I struggled with identity, purpose, and what it truly means to be a godly man in today's world. After years of searching, failing, and getting back up, I discovered the biblical framework that changed everything.
Through my own journey of brokenness and redemption, God revealed the 7 Pillars that would become the foundation for thousands of men seeking authentic masculinity. This isn't about perfection—it's about progression, community, and walking in the identity God designed for us.
Today, I'm passionate about helping men break generational cycles, lead their families with courage, and build legacies that honor God. Because when men rise up in their calling, families are restored, communities are transformed, and the Kingdom advances.
"This is eternal life: that they know You, the only true God, and Jesus Christ, whom You have sent."
– John 17:3
Watch My Story
The 7 Pillars
Incredible Man began when God gave me seven simple pillars. As I lived them out, they reshaped my purpose and identity. Now, we help men return to God’s design and walk it out together.
Incredible Relationship with God
“This is eternal life: that they know You, the only true God, and Jesus Christ, whom You have sent.”
– John 17:3The foundation of everything. You weren’t made to know about God—you were made to know Him personally. This kind of relationship isn’t cultural or convenient—it’s passionate, intimate, and daily. Without it, all other pillars will eventually crumble.
Incredible Husband
“Husbands, love your wives, just as Christ loved the church and gave himself up for her.”
– Ephesians 5:25God is the ultimate Bridegroom. He showed us how to love sacrificially, faithfully, and with grace. Being an incredible husband is less about roles and more about reflecting Jesus in how we serve and cherish our bride.
Incredible Father
“Behold what manner of love the Father has bestowed on us, that we should be called children of God.”
– 1 John 3:1You can’t give what you don’t have. When you receive God as your Father, you’re empowered to become the father your children need. It's not about perfection—it’s about presence, consistency, and spiritual leadership.
Incredible Provider
“But if anyone does not provide for his relatives, and especially for members of his household, he has denied the faith.”
– 1 Timothy 5:8Provision is about far more than money. As a man, you provide strength, stability, identity, protection, and leadership—spiritually, emotionally, and physically. Financial provision matters, but it’s not the full picture.
Incredible Rest
“There remains a Sabbath rest for the people of God… Let us therefore make every effort to enter that rest.”
– Hebrews 4:9-11Rest isn’t laziness—it’s obedience. When you rest, you declare that God is your source, not your hustle. True rest flows from trust. It’s in Sabbath, stillness, and surrender that men find strength.
Incredible Health
“Do you not know that your bodies are temples of the Holy Spirit...? Therefore honor God with your bodies.”
– 1 Corinthians 6:19-20God gave you your body as a gift and responsibility. Stewarding it is worship—not for vanity, but for vitality. Health enables you to fulfill your calling and serve others with strength and endurance.
Incredible Fun
“A cheerful heart is good medicine…”
– Proverbs 17:22God designed joy. Fun isn’t a distraction—it’s part of what makes life whole. Laughter, rest, adventure, and meaningful experiences renew our souls. Incredible men live with joy, not just duty.
What Men are Saying
Pastor Dustin is a living example of God’s power working through a man. He is one of the most gifted ministers that I have encountered in my life. Pure passion of the love of Christ embodies him through his unwavering faith and dedication.
Since 2011, Dustin has been an example to me of what faithfulness looks like. Whether it’s spending time with his neighbors, parenting his kids, loving his wife, showing up consistently at the gym, or mentoring young people, he has modeled how God can work when we allow Him to move in every area of our lives. Many of the plays I run in my life are because I saw him do it and do it well.
Coach Dustin. His experience, encouragement and enthusiasm have been valuable to me on my journey to improve physically. Working with Dustin has increased and improved my strength, discipline and endurance, it has also helped me establish and build faith at a time when I needed it. He has a way of including spirituality without being ‘preachy’. I look forward to his weekly IMAN messages and how I can apply the messages to my daily life.
Dustin has been both a friend and a source of wisdom in my life. He listens deeply, offers guidance that is both practical and rooted in conviction, and encourages me toward greater purpose.
Dustin’s life has been a steady testimony of Christ’s love and grace. His leadership is marked not only by powerful preaching and sound biblical teaching, but also by genuine compassion for people.
I had the pleasure of working with Pastor Dustin in Dallas. His passion for the Lord and vision for helping men walk in who they were made to be is both encouraging and challenging.
In the short time I have known Dustin Sample, he has had a profound impact on my life. He has encouraged, supported, inspired, grown and led me in all walks of my life: spiritually, personally and professionally.
Dustin’s words have been instrumental in helping me find my purpose, stirring the spirit within me to look harder, to find the place where I need to be.
I have known Dustin Sample for well over two decades. I can say without equivocation, Dustin is a man of God! He carries a passion to see men rise up and take back their God-given destinies.
Dustin is the real deal. He doesn’t just talk about being a man of God—he lives it. He inspires men to step up, show up, and live with intention
Equip Yourself to Grow
You don’t need more noise—you need truth. Our resources are designed to help you build your life on the Seven Pillars and become the man God created you to be. Whether you’re just starting or looking to go deeper, these tools are here to help you walk it out.
Incredible Relationship With God
A foundational workbook designed to help men build an intimate relationship with God.
Coming soon
Let’s
Connect
We’d love to hear from you. Whether you have a question, need prayer, want to bring Dustin in to speak, or are ready to take a next step-we’re here for it.
Have a question about Incredible Man or just want to say hello? Reach out and our team will get back to you soon.
Email: dustin@incredibleman.org
Speaking & Events
Dustin brings over a decade of experience in men’s ministry, biblical counseling, and leadership development. His authentic approach and powerful testimony have impacted thousands of men across the nation.
Topics include:
- The Seven Pillars of an Incredible Man
- Identity, Purpose & Masculinity
- Spiritual Authority & Discipleship
- Marriage, Fatherhood, and Kingdom Leadership
Prayer Requests
We believe in the power of prayer. If you're walking through something and need someone to stand with you, let us know.
Coaching & Life Plan
Interested in one-on-one coaching or scheduling a Life Plan intensive?